With the accelerated process of global agricultural mechanization, the agricultural machinery market is embracing an annual growth dividend of 6.5%. The latest industry report shows that the global agricultural machinery brand competition in 2025 presents a pattern of "international giants firmly occupying the high-end market and domestic brands making rapid breakthroughs". International brands such as John Deere and Case New Holland, together with Chinese brands like YTO and World Agricultural Machinery, constitute the main force of the market. Among them, technological innovation and policy adaptability have become the core factors for a brand's popularity.
International agricultural machinery giants continue to take the lead in the high-end market. John Deere of the United States, with 188 years of technological accumulation, has ranked among the top 10 in the world with a score of 9.1 and 46,840 popular votes. Its intelligent
tractors equipped with Beidou navigation have achieved "centimeter-level" operation accuracy in the Heilongjiang Reclamation Area, with an operation efficiency 40% higher than that of traditional models. Case New Holland has consolidated its advantages with precise market strategies. In 2024, its sales volume of wheeled tractors in China reached 268 units, among which the 2404 model accounted for 29% of its total sales in China with 111 units sold. The two major grain-producing areas of Heilongjiang and Xinjiang contributed 68% of the sales share.
Domestic brands have achieved overtaking on the curve with the support of policy dividends. "YTO", owned by China National Tractor & Farm Equipment Group (CNH), as a benchmark brand of domestic tractors, leads the domestic market with a score of 9 and 49,065 popular votes. The HB2204 hybrid tractor launched by it has a fuel saving rate of 25% under low-speed and heavy-load working conditions, which perfectly adapts to the policy orientation of "Priority and Dynamic Subsidies for High-Quality Agricultural Machinery". Weichai Lovol has made a major breakthrough in core technologies, increasing the market share of domestic power-shift
tractors from less than 5% to more than 30%, breaking the technological monopoly of international brands.
Policy orientation has become a key variable in brand competition. The national subsidy policy of "Priority and Dynamic Subsidies for High-Quality Agricultural Machinery" has promoted the industry to shift from "price competition" to "technological competition". The high subsidies for intelligent agricultural machinery in Henan, Shandong and other places have greatly increased the popularity of compound seeders, increasing wheat sowing efficiency by 30% and land utilization rate by 15%. In this context, brands with both technological advantages and policy adaptability have stood out. Case New Holland received 20 million yuan in subsidy support in China in 2024, and domestic brands such as Dongfanghong and Lovol have become direct beneficiaries of policy dividends.
Intelligentization and greenization have become the core tracks for brand breakthroughs. The 2025 No. 1 Central Document clearly proposes to "promote the high-quality development of agricultural machinery and equipment". New products such as Lingong 300-horsepower new energy
tractors and Huagong Technology AI weeding robots have made their collective debut at the International Agricultural Machinery Exhibition. Market data shows that the penetration rate of high-performance intelligent agricultural machinery has reached 20% currently, and it is expected to double to more than 40% in the next five years. The industry CR10 (market share of the top 10 enterprises) is expected to exceed 50%.
Industry experts point out that the global agricultural machinery market is entering a new stage of "technology defining demand". Whether it is the global layout of international brands or the local deep cultivation of domestic brands, the dual advantages of technological innovation and policy adaptability will become the key for brands to maintain competitiveness. As the global agricultural machinery market scale moves towards 27.168 billion US dollars in 2025, the benign competition between Chinese and foreign brands will continue to promote the transformation of agricultural mechanization to high quality and efficiency, providing equipment support for global food security.
